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Use this checklist with the person who owns the business outcome and the people who will maintain the site. Mark an item only when it has been decided or completed; add an owner and due date for anything still open.
1. Set the outcome
- Name the main visitor and the task they need to complete.
- Choose one primary action: call, book, request a quote, visit, or buy.
- Define one observable signal that will tell you the site is helping.
- Record launch constraints, budget range, and decision maker.
2. Plan pages and content
- List the smallest set of pages needed to answer customer questions.
- Assign an owner and source of truth for every business fact.
- Gather current service details, contact information, hours, and service area.
- Confirm image, logo, testimonial, and font permissions.
- Identify forms, booking, payment, maps, and other integrations.
- Remove placeholder copy and unsupported claims.
3. Confirm usability and access
- Check the site at phone, tablet, and desktop widths.
- Navigate with a keyboard and confirm focus is visible.
- Give images meaningful alternative text or mark decorative images appropriately.
- Check headings, link labels, form instructions, and error messages.
- Confirm contrast and that color is not the only way information is conveyed.
- Test forms with incomplete and invalid entries.
4. Establish ownership
- Put the domain, hosting, and platform accounts under business control.
- Name who manages renewals, edits, backups, and account recovery.
- Record how content and assets can be exported.
- Decide who responds to form submissions and where they are stored.
- Document support arrangements and what is outside the project scope.
5. Launch and maintain
- Test every call, email, booking, payment, and form path.
- Review page titles, descriptions, redirects, and location details.
- Check privacy notices against the features and data actually collected.
- Confirm backups, analytics choices, and monitoring responsibilities.
- Assign a review date for prices, hours, service details, and links.
- Keep a short change log and a named person for future updates.
Every business and project is different. Treat this as general planning guidance, then confirm platform-specific, legal, tax, and security requirements with the appropriate provider or qualified professional.